COLDSTART

Hi, I’m Ruby — the person behind COLDSTART.

Cars have been my life for as long as I can remember. I grew up to the roar of my grandad’s V8, the sound of my dad coming home on his ever-changing motorbikes, and my mum’s love for classic cars with their shiny chrome accents. That love for engines, combined with my need to create and design things that bring people joy, is what brought me here.

I’m lucky enough to have my own cars that I adore — my E36 Compact, which I can’t get enough of, and my rough-and-ready Nissan Micra K11, a little scrappy car that always makes me smile. COLDSTART is for the people who live and breathe petrol fumes and mechanical finesse. I create merch that celebrates the little things we all love — the un-sung favourites of the car community, not just Skylines, Supras, and shiny supercars. I mix automotive passion with a splash of cyberpunk style, because honestly… it just looks sick.

I’m always obsessively producing new designs, and I know you’ll find something here that’s just right for you.